IZIPIZI is the new brand name of SEE CONCEPT, a Parisian brand of reading and sunglasses. The brand was born 6 years ago by three founders, Charles Brun, Quentin Couturier and Xavier Aguera, who observed their parents' constant struggle to locate their reading glasses. They came up with idea that reading glasses should be more stylish, fun and fashion oriented. As soon as the glasses were introduced into the market they were a huge success as they were very chic while only costing a fraction of other brands.
Since their introduction they have launched a sunglass line for adults, children and babies that have sold tremendously well among style conscious fashionistas. IZIPIZI is sold in more than 70 countries in high-end fashion and accessories boutiques and exclusive department stores such as Colette, Merci, Bon Marche, Selfridges, Harrods, Bloomingdale's, MoMa and Rinascente.